Getting Intimate with Invisible Audiences

Invisible audiences drive the success and failures of mediated social life. But before we rush to further network our private and public spaces we should consider this radical cultural shift. Some lessons can be learned from a recent ambiguous website and an old ambiguous book.

[Hebrew translation available]

Mushon Zer-Aviv (il) about getting intimate with invisible audiences from transmediale.

work by Liu Bolin

Binary Relationships

The privacy debate has been dominated by the cultural leaders of our time – software engineers. Therefore we should not be surprised that the tones of this debate have been often quite binary. Private or public, 0 or 1, all or nothing… these binary dichotomies make sense for packet switching and network protocols, but they are very different from the way we lead our social lives.

Privacy has become a selfish demand, and publicness—a public good. A public demanding the civil rights of information: “information wants to be free”. But this highly celebrated “free” information does not necessarily stand for “freedom”. Thinking that free information would necessarily lead to free societies is as misguided as the similar sentiment about free markets. Yes, technologically it is easier to set something public, “to set it free”, than to define a more limited context for it. But what does it mean for the way we’ve been communicating and contextualizing social relations since the dawn of civilization?

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