The Techno Cultural Industrial Complex
Google is impatient with our culture-upload speed, and starts taking the job to its own hands. Before we get to excited or too paranoid, let’s see what we stand to gain or loose. Who’s exploiting who? Or is it a mutual opportunity?
Last week Google have announced a somewhat surprising initiative, to digitize the artefacts and documents of the Iraqi National Museum. The first ring of this is great! A private American company helping with the reconstruction of the ravaged Iraqi cultural heritage and making it available to the public online. And all for free.
I do acknowledge that there’s a high level of paranoia whenever Google announces anything. And while I definitely share some of the suspicions, I do not wish to align this post with the side of the conspiracy theorists. Yet I believe it is not hard to suspect that there is more than pure altruism in play here. Google has been expressing frequent PR attempts lately to fight against the inevitable (just a matter of time) anti-trust lawsuit by aligning itself on the side of the public interest.
Still licking the wounds of its somewhat failed book deal (digitizing the world’s books for free), Google is still trying to make an attempt to dive into publishing (rather than indexing) public content on the web. It seems like Google is impatient with the world’s pace of uploading its knowledge online, every failed Google search is a net loss for Google and almost every new service it has announced lately is geared towards increasing this process.