Infinitely scrolling down alternative feeds is getting us nowhere. To reinvent social media, we must imagine new socials.
In the past few years, we’ve been experiencing a rough fallout from our prolonged honeymoon with social media. The imminent decline of Facebook and the chaos in Twitter opened the appetite for something different. Many of us turned our backs on the X and launched into a promiscuous rebounding period with multiple partners (Mastodon, Bluesky, Threads, even LinkedIn…). Much has been written against big tech and the social dilemma, in praise of decentralized and open source infrastructures, and more recently about the inevitable growing pains of new emerging networks. However, the following words will attempt to address the elephant in the room…
The feed.